How to Design a College Level Curriculum

A comprehensive guide to creating an effective college curriculum that serve both students and institutional goals

Curriculum is the heart of a student’s college or advanced learning experience and a college or university’s primary means of guiding student directions. Learn the essential principles and processes for developing curricula that attract students, ensure their success, and produce high-quality outcomes.

The Foundation of Educational Excellence

Curricula should be reviewed and revised on a regular basis to better serve the changing needs of both students and society. We are often urged to reassess the quality of our curricula, and faculties are responding to this challenge by turning their attention to long-neglected issues.

They are doing so as a practical means of both attracting and retaining more students, ensuring their success, and producing high-quality, fair outcomes for everyone.

Why Curriculum Design Matters

Effective college curriculum design is essential for educational institutions seeking to provide meaningful, relevant education that prepares students for success in their chosen fields while maintaining academic rigor and institutional integrity.

Essential Principles for Curriculum Development

A number of important principles emerge from the literature on curriculum. These principles apply to college-wide and disciplinary curricula at both undergraduate and graduate levels.

1
Philosophy

A curriculum should be founded on a carefully thought-out philosophy of education and should be clearly connected to an institution’s mission statement.

2
Purposes and Goals

A curricular mission statement and written curricular goals (intended student development outcomes or intended results) articulate curricular purpose – what graduates should know and be able to do and those attitudes and values a faculty believes are appropriate to well-educated individuals.

These goals and their objectives are specified in considerable detail and in behavioral language that will permit assessment of their degree of achievement (the curriculum’s actual outcomes).

3
Process

Student activities are chosen that are capable of developing the desired outcomes, as indicated by empirical research. Curriculum has its desired effect primarily through instruction.

Therefore, the choice of course experiences and the specific quality and efficacy of these experiences in producing the stated intended outcomes for all students is fundamental to the quality of any college curriculum.

Current empirically based education theory is essential to effective instruction and thus the improvement of curricular quality. For example, there is little evidence that using traditional lectures will develop in students the higher-order cognitive abilities a faculty may value. Nevertheless, lecturing is still, by far, the predominant method of instruction in most institutions today.

4
Sequence

Educational activities are carefully ordered in a developmental sequence to form a coherent curriculum based on the stated intended outcomes of both the curriculum and its constituent courses.

Example: Attending a PMP Certification Boot Camp class would be best prior to sitting for the actual Project Management Professional Examination, although there isn’t a specific requirement to do so.

5
Continuous Improvement

Valid and reliable assessment is preplanned to monitor on a continuing basis the effectiveness of the curriculum in fostering student development and also the actual achievement of defined institutional and curricular outcome goals.

In many or most institutions there can be said to exist two potentially quite different curricula: one, an array and sequence of courses offered by the institution and intended by the faculty to be taken and a second, the specific courses actually taken and sequence followed by each student.

6
Academic Advising

An effective college curriculum – one that produces the results it claims in all of a college’s diverse students – depends for its success upon a high-quality program of academic advising. Modern academic advising is developmental, starting with each student’s values and goals, and helps all students design curricular and non-curricular experiences that can help them achieve their own goals and the institution’s intended learning outcomes.

Defining Outcomes: The Foundation of Effective College Curriculum

Clearly defined intended curricular outcomes enable a faculty to understand, communicate about, and control – manage – learning through the curriculum more effectively. Today, clearly stated, written outcomes are essential to good curriculum design, implementation, and assessment.

Specifically, curricular outcome goals and objectives:

Foundation & Direction

  • Provide the solid foundation of intended outcomes
  • Provide specific direction for the continuous monitoring – assessment and evaluation – of the actual outcomes the curriculum produces

Quality Assurance

  • Reduce the potential for untoward teaching to the test – the corruption of the curriculum by instruction directed toward chosen assessment indicators
  • Guard against grade inflation and the consequent reduction in student quality of effort

Standards & Diversity

  • Obviate the dumbing down of curricula in response to increased student diversity and underpreparedness
  • Provide firm, clearly identified outcome standards requiring the educational process to change in response to altered student needs

Institutional Focus

  • Enable a faculty to resist academic drift, where a college or program gradually and unconsciously drifts away from its mission
  • Enable a faculty to deal more straightforwardly with conflict over curricular content

Communication & Transparency

  • Help everyone involved understand the institution or program and the results it claims to produce
  • Increase the perception of institutional openness, candor, and integrity among all stakeholders

Stakeholder Understanding

Clear outcomes help faculty members, students, administrators, trustees, parents, and legislators understand the institution and its intended results.

Key Insight: The Two Curricula Challenge

The intent, content, educational experience, and thus outcomes of the intended curriculum and the actual student experience may be – and often are – quite different from each other.

Careful monitoring of actual student course-taking behavior through transcript analysis can reveal the degree to which students are experiencing the faculty’s intended educational process and achieving their intended outcomes, providing insight and support to ongoing curriculum review.
Originally by Lion F. Gardiner, Rutgers University

Recommended Reading

college curriculum design how to developContext for thinking about college curriculum development and implementation

Designing and Assessing Courses and Curricula

FEATURED RESOURCE

Author: Diamond, Robert M. (1998)

Publisher: Jossey-Bass [321 pp.]

This handbook applies theory to practical issues of curriculum and course design and assessment. Intended for faculty members, department chairpeople, and administrators, the book describes a design model that produces “visible results in the shortest possible time.”

Key Topics Include:

  • Deciding whether and how to start the design process
  • The relationship between courses and curriculum
  • Course design, including defining intended outcomes
  • Communication between instructors and students
  • Dealing with student diversity
  • Course and programmatic assessment and improvement

Integrity in the College Curriculum

CLASSIC REPORT

Author: Project on Redefining the Meaning and Purpose of the Baccalaureate Degree (1985)

Publisher: Association of American Colleges and Universities [47 pp.]

These findings and recommendations constitute a penetrating critique of the undergraduate college curriculum. The report places responsibility for curriculum on the shoulders of the faculty.

Report Covers:

  • “A minimum required curriculum”
  • “Study in depth” methodologies
  • Accountability in higher education
  • “The profession of college teaching”
  • Annotated bibliography of related reports

📚 The report is available from AACU